"XYZ customers prefer it as the industry leader in reliable widgets"

- Customer satisfaction
- Shareholder value
- Employee quality
- Quality of products

Return on capital employed
Project return on investment (ROI)
Cash flow
Improved debt/equity ratio
Improved share price

Highest ranking in quality
Easy to deal with
Reduced returns of widgets
Industry leader in innovation

Reduced variability in quality of widgets
Improved safety record
Tightened innovation cycle

Employee education and skill level
Employee performance index
Employee attitude index
Suggestions per employee